March 8, 2016 seth

Introduction to concepts Food photography is becoming a muse of mine. I love the process of creating the food, styling it just so, and then working on a final image. In this tutorial I will teach you how to make an image similar to the one above using a styling element like honey that ‘dies’ really quickly in front of the camera. What I mean by ‘dies’ is that it’s hard to maintain the firm, beautiful look of drops of honey over the course of time. You may have already inferred that this final image is a composite and requires…

February 23, 2016 seth

Headshots Create Relationships People like to know who they are doing business with. Today, the internet allows anyone to research before they buy. A great headshot strategically placed on your website is a way to introduce yourself to a potential customer. It’s the modern equivalent of a warm, friendly greeting extended as someone walks through your door. Conversely, poor headshots of your staff is a quick turn off. It shows lack of care about how you present your business to the world. You wouldn’t leave a shirt tail untucked or trash on the floor of the office, would you? This…

February 9, 2016 seth

I am giving myself ten 20 minutes to write this post, starting now. The purpose is to review the previous month quickly, while evaluating my progress and what I could have done better. I think it’s important to reflect, it helps us to grow. Let’s go. Strengths Getting organized This has been huge for me. I’ve batched my days by tasks & I’ve implemented accounting software for the first time ever. I’ve found that generated reports are an AMAZING thing to keep my freelance business on track. The idea of batching is something I learned vicariously from Ev Williams on…

February 2, 2016 seth

If you haven’t read my post on Getting Started with Speed Lights, I would recommend starting there. But if you are already familiar with speed lights and have a good working knowledge of triggers, jump in below! When it comes to gear, I try to live by the motto, ‘Buy the best and cry once.’ That’s why I purchased Profoto lights and kept the Broncolor light I won from Chase Jarvis… but that’s a different story for another time. Profoto and Broncolor lamps are great but they are not always the easiest solution and are definitely not the most portable….

January 25, 2016 seth 4Comment

York, Pennsylvania is one of the areas that received the most snowfall from Winter Storm Jonas with totals coming in around 31.5 – 37 inches of snow. A crippling amount for our small city — two days after the storm and there is no where to go with the snow. Here is a visual commentary on the storm’s affect showing the current condition of the neighborhoods in York City. Most of the photos are from the Avenues and Parkway neighborhoods with a short venture into the downtown area. All photos pictured here are shot within an hour of 5p, Sunday,…

January 23, 2016 seth

There is a tremendous amount of value in photography. Big brands realize this — that’s why they are always producing more photos and more advertisements — it builds recognition. If you haven’t had professional photos of your restaurant or the amazing food you create you’re missing opportunities to be recognized and get people excited about what you offer. If you have, then you already understand the need and know that you stay current with your imagery. For those that haven’t, you may think, ‘Sure, it is easy for the photographer to write about the need for photography. He’s making money!’…