Three thoughts on Bing Ads

Supplement Your Adwords Campaigns / Target Older Customers

Bing Ads are a great way to supplement your PPC advertising. Bing covers a decidedly older marketplace than Google. This is due to many of their customers using the default settings of their browser or smartphone. If your product or service is fitting for an older population, you should definitely be using Bing Ads.

Bing’s search volume is growing, while their CPC remains well below Google’s. Listen to Episode #338 of the Marketing School Podcast for a quick breakdown as to why Bing is worth your attention.

Transferring Your Account

Bing makes it easy to transfer your Adwords Account through an automation process. Bing even allows you to check for updates on an ongoing basis. In my experience, migrating an account from Google to Bing takes only a few minutes (depending on the size of the account). Be sure to check the campaign settings once you’ve migrated your information. Bing’s location settings are not the same as Google’s and I noticed that my client’s account was targeting a far broader area on import. There may be other changes that you will need to navigate as well to keep your settings consistent.

Tracking Conversions with Bing&lt

Bing’s native conversion tracking isn’t as user-friendly as Google’s. It’s older and more manual to integrate. If you are familiar with hard-coding events tracking through Google Analytics or with setting up tags in Google Tag Manager, then you should quickly be able to adapt Bing’s UET (Universal Event Tracking). Simply add the code to the website with the events you want to track. If you need to add an onClick event, then use Google Tag Manager to publish the UET tag and then push the additional Javascript based on the action. There are numerous ways you can define a click action in Google.

Please note that if you are using onClick events through Google Tag Manager, Bing will not be able to see and verify your conversion on your website until it happens for the first time. Once a user completes your conversion event, this will publish to your Bing account on the conversion goals page.

Final Thoughts

Bing Ads are worthwhile to increase your reach. Since account transfer is automated, moving from Google to Bing is a breeze and requires a little oversight and tweaking. Definitely add Bing Ads to your digital marketing efforts for increased exposure and sales at a lower CPA.

To find out how we can help you set up or transfer an account to Bing Ads, reach out to: Thanks and happy marketing!

Under the Sky

I think most of my favorite moments happen outdoors.

Something about the created order of things that just is overwhelming with beauty.

Tonight I was spurred on to write by the dipping sunset.  I caught the tail end of it, the sun was already gone, but the last legs of light lingered on. The clouds clung to the horizon, dark blue puffs, like Navy coats thrown into the air and stuck in place.  On the edge the horizon as you looked northwest, the oranges and pinks gave a final breath, before dropping below the roofs of buildings and distant mountains.

My whole body sighed.

It yearns for moments like this, thousand upon thousands of moments like this one, to fill up my whole soul. And I imagined this is what being with God must be like. To be utterly fulfilled and never empty.  Eternal movement of sunrise and sunset, but always and consistently beautiful.  To feel your heart settle in as the evening cools, winds lapping at the water.

And you stand there, maybe if you’re lucky, if just for a fleeting moment, unpretentious, uncaught, and uninhibited by the busy world around you.

Taking it all in.

The Reward

24 By faith Moses, when he was grown up, refused to be called the son of Pharaoh’s daughter, 25 choosing rather to be mistreated with the people of God than to enjoy the fleeting pleasures of sin. 26 He considered the reproach of Christ greater wealth than the treasures of Egypt, for he was looking to the reward.

Hebrews 11:24-26


6 And without faith it is impossible to please him, for whoever would draw near to God must believe that he exists and that he rewards those who seek him.

Hebrews 11:6

Never ceased to be amazed that our heavenly Father designs reward for those who seek Him and desire to be with Him. 

Then He makes the way to accomplish this through Christ Jesus.

He who died that we might be loved. 


Purpose of epistles

I am reading Hebrews and it struck me: the reason we study scripture is twofold…

1. To know the narrative of the story
2. To understand the way of living as presented from the authors

The second thought struck me most as I have been studying these letters for two years now.

We study multiple letters and work through a theology to not only get a direct perspective of the authors–what they tell us–but to derive what they did in multiple situations.

To learn their actions and not just their words.

“But we are not of those who shrink back and are destroyed, but of those who have faith and preserve their souls.”
‭‭Hebrews‬ ‭10:39‬ ‭ESV‬‬

And so we must continue to study and live out lives if Christ. Not shrinking back.

Hello from High Five coffee in Asheville, NC.

A Thought on Sons, Servants, and House Building

1 Therefore, holy brothers, you who share in a heavenly calling, consider Jesus, the apostle and high priest of our confession, 2 who was faithful to him who appointed him, just as Moses also was faithful in all God’s house. 3 For Jesus has been counted worthy of more glory than Moses—as much more glory as the builder of a house has more honor than the house itself. 4 (For every house is built by someone, but the builder of all things is God.) 5 Now Moses was faithful in all God’s house as a servant, to testify to the things that were to be spoken later, 6 but Christ is faithful over God’s house as a son. And we are his house, if indeed we hold fast our confidence and our boasting in our hope.

Hebrews 3:1-6

Trying to understand the divide – a servant or a son.  

There are definitely responsibilities that I hold in the role of a son.  These have changed so much in the last several years. 

It makes me project to the future.

How do I want to raise my children? Preparing them for their life. To care about their God, their mother and I when we are old. 

How am I being faithful now – with God? I have felt very divided lately. 

But the married man is anxious about worldly things, how to please his wife,

1 Corinthians 7:33

But I am also so looking forward to caring for the Church. Even as a servant.

I know that in this, there is a great reward awaiting for me. And that there are houses to be built.

Never as the main builder, but solely as a subcontractor.

But the reward is great.

And I want my sons and daughters to know this. To enter into this.

My wife and I were considering a father-son relationship where thy were planting a church together. In light of our own relationships with family.

It’s much different than the worldly perspective of the current day – where a man must go out and make his own living. 

To be bound to something, to think about the future in terms of the greater good, looks much different, than what we are used to considering as American.

Perhaps this nostalgia comes as we consider what kind of people we are. We are currently on a road trip experiencing different cities.

As we consider where we would like to raise our children, we must consider what kind of people we are – anything but laid back.  So perhaps a more relaxed city would be good for bringing up children.

Then we must consider the city’s unique disposition and what kind of vanities or sins it would reinforce in our lives and our children’s. 

Some cities are simply more liberal than others.

Not that raising up children properly in the Lord wouldn’t out do the call of culture, but the simple idea that where there is exposure to error, there is a tendency towards it. Generational sin.

With this, my wife and I so desire to care as sons and daughters for the kingdom, our children, and ourselves. Knowing that we will be no more than servants. 

But the fully invested servant is the one that reaps the rewards.

Glory to God. The builder of houses.

Hello from Nashville. 

And from Barista Parlor.

Daily Offerings (Coffee Roastery) and Distracted Prayer

In a struggle to connect with God this morning, I needed a framework for prayer that would bring me through scripture.

Truth be told, there are a lot of distractions happening – 

1) I’m in a great coffee shop.

2) I missed my best time to be with the Lord because I was in the YMCA in Lexington.

3) Puppies are in the coffee shop.

4) My meter is about to run out in 4 minutes.  So this post / my time with God is being cut short.

As I said – I needed a framework to take me to the Lord. I wasn’t getting there with my scattered mind.  Fortunately, I copied down a great framework from John Piper a few weeks ago.  It’s called APTAT and has a subsection that I will include:

APTAT Prayer Framework

Admit without Christ you can do nothing. John 15:4 
Pray for whatever you need. Matthew 7:7
Trust in a specific promise of God. Isaiah 41:10
Act. Philippians 2:12
Thank. Ephesians 5:20 

IOUS (Under the P in APTAT)

Incline my heart. Psalm 119:36 (God take over my wants)
Open my eyes that I may behold wonderful things from your law. Psalm 119:18
Unite me, unite my heart so that it will be satisfied and not distracted. Psalm 86:11
Satisfy me (my heart) in the morning with your steadfast love. Psalm 90

That’s what I have for you.  One minute left on the meter & M. Ward song on the radio = majorly distracted, but so in awe of the Lord’s love! Jamming on everything.