September 18, 2017 seth

Supplement Your Adwords Campaigns / Target Older Customers Bing Ads are a great way to supplement your PPC advertising. Bing covers a decidedly older marketplace than Google. This is due to many of their customers using the default settings of their browser or smartphone. If your product or service is fitting for an older population, you should definitely be using Bing Ads. Bing’s search volume is growing, while their CPC remains well below Google’s. Listen to Episode #338 of the Marketing School Podcast for a quick breakdown as to why Bing is worth your attention. Transferring Your Account Bing makes…

March 15, 2017 seth

I think most of my favorite moments happen outdoors. Something about the created order of things that just is overwhelming with beauty. Tonight I was spurred on to write by the dipping sunset.  I caught the tail end of it, the sun was already gone, but the last legs of light lingered on. The clouds clung to the horizon, dark blue puffs, like Navy coats thrown into the air and stuck in place.  On the edge the horizon as you looked northwest, the oranges and pinks gave a final breath, before dropping below the roofs of buildings and distant mountains….

October 4, 2016 seth

The Spangler Barn restored to it’s original glory. As an architecture photographer, I am intrigued by historic buildings and their original use. Working with the Gettysburg Foundation and LSC Design, I was hired to document the barn on George Spangler Farm. The structure is a pre-Civil War era barn that was used as a field hospital for both the Union and the Confederate armies. We were shown around the grounds by a historian with the Gettysburg foundation and learned that the doctors were able to save the lives more than 80% of the nearly 2000 men…

September 30, 2016 seth

Head shot of Denise, staff member of the YMCA. Recently I’ve had the opportunity to created headshots for several businesses and organizations around Central Pennsylvania. I love working with individuals to dial in their personality. I became increasingly inspired to create headshots by a friend of mine. He works with a different style and has an amazing creative element! I seek to dial in on the subject’s personality, bringing a modern headshot to the business professional or creative team. I know time is a precious commodity so I seek to work quickly and thoroughly with each…

March 21, 2016 seth

Introduction The day I found Calicutts Spice Co. will be a day that goes down in history as a day that made my life more flavorful… pun intended. Since that fabled meeting at the beginning of 2015, the owner of Calicutts, Robert Orth, and I have been on a mission to bring our craftsmanship into your home. He delivers the bold taste of a great spice blend and I get to make you hungry with beautiful photography. The best part of working with Robert is that we believe the same thing: if you are going to do something, do it…

February 23, 2016 seth

Headshots Create Relationships People like to know who they are doing business with. Today, the internet allows anyone to research before they buy. A great headshot strategically placed on your website is a way to introduce yourself to a potential customer. It’s the modern equivalent of a warm, friendly greeting extended as someone walks through your door. Conversely, poor headshots of your staff is a quick turn off. It shows lack of care about how you present your business to the world. You wouldn’t leave a shirt tail untucked or trash on the floor of the office, would you? This…