A hope

It’s been a long six years from the time I left college with a lot of hope for the future. Many things have crashed and burned in that time. I just want to tell you that if you’re facing hard times, there is hope.

Here is a list of some of the things that have happened –

  • I wound up in the ER in Taiwan because I couldn’t breathe.
  • Watched my father be diagnosed with Amyotrophic Lateral Sclerosis.
  • I was terribly selfish at times during my father’s illness.
  • My father passed away.
  • I lost one grandmother to Leukemia.
  • And lost the other grandmother to infection.
  • I wrecked one car.
  • The other car died on me.
  • I injured a knee and thought I might need surgery.
  • I broke the cartilage in my wrist, in two places.
  • Which made me leave my career as a photographer.
  • I’ve suffered overwhelming stress, that made me physically ill for months.
  • I missed paying the sales tax for my business and got an angry letter from the government.
  • I had my wife need surgery under anestisia.
  • I watched photographed my wife break her arm.
  • Fought with my wifre to the point of tears.
  • Watched my sister get divorced.
  • Watched love ones be diagnosed with cancer.

You can always reach out to me. I’m happy to share with you what’s been keeping me going.

A thought on the Internet of Things

From a young age, I’ve loved the internet. I have always been fascinated with the way you could spin something into existence, publish a thought you had just moments before, and impact the world – even if it is just to those few lives around you. It was the medium through which I first became an artist. I used to publish “blogs” in high school when I was still using a text editor to write my sites. I also distributed information – I would put class resources online for my friends to access. I remember always being fascinated by the statistics of how many visits my site received daily.

Another component of the internet that I’ve loved since being a teenager is the transference of cross-discipline knowledge. Going through college I chose the route of a computer scientist, then went towards business, before settling on studying photography. It’s always been hard for me to choose what I want to learn about!But with the internet, I could study architecture, statistics, programming, social sciences, and leadership. I was, and am still, devoted to learning. Today I’m consumed with theology and data science. The world is smaller than ever.

I’m writing this to remind you, and myself, of two things. First, to remind you of the vast resource that is in place around us. You can learn about anything you want to, at any time, almost from anywhere. This does not mean you can be whatever you want to be, but you can at very least be knowledgeable and start the journey. With the tool of the internet, many journeys you take, you won’t finish. But almost always you will be better for it.

Second, not to get wrapped up in becoming – learning, growing, toiling, working, striving, gaining – that you miss out on the real world. The internet is not the real world. For many of us who spend much of our days on computers working (I create digital marketing for a living) the internet often transcends reality. I wake up thinking about work, and I actively need to renew my mind to stop this. So as much as you can learn, work, and grow online, please turn off your computer, put down your phone, or better yet, leave your phone at home. Get out there, be in relationships, mature in life and not only online and in your head. For the adage still stands – it’s not what you know it’s who you know.

But in the end, it’s not who or what you know, it’s how you impacted lives.

Three thoughts on Bing Ads

Supplement Your Adwords Campaigns / Target Older Customers

Bing Ads are a great way to supplement your PPC advertising. Bing covers a decidedly older marketplace than Google. This is due to many of their customers using the default settings of their browser or smartphone. If your product or service is fitting for an older population, you should definitely be using Bing Ads.

Bing’s search volume is growing, while their CPC remains well below Google’s. Listen to Episode #338 of the Marketing School Podcast for a quick breakdown as to why Bing is worth your attention.

Transferring Your Account

Bing makes it easy to transfer your Adwords Account through an automation process. Bing even allows you to check for updates on an ongoing basis. In my experience, migrating an account from Google to Bing takes only a few minutes (depending on the size of the account). Be sure to check the campaign settings once you’ve migrated your information. Bing’s location settings are not the same as Google’s and I noticed that my client’s account was targeting a far broader area on import. There may be other changes that you will need to navigate as well to keep your settings consistent.

Tracking Conversions with Bing&lt

Bing’s native conversion tracking isn’t as user-friendly as Google’s. It’s older and more manual to integrate. If you are familiar with hard-coding events tracking through Google Analytics or with setting up tags in Google Tag Manager, then you should quickly be able to adapt Bing’s UET (Universal Event Tracking). Simply add the code to the website with the events you want to track. If you need to add an onClick event, then use Google Tag Manager to publish the UET tag and then push the additional Javascript based on the action. There are numerous ways you can define a click action in Google.

Please note that if you are using onClick events through Google Tag Manager, Bing will not be able to see and verify your conversion on your website until it happens for the first time. Once a user completes your conversion event, this will publish to your Bing account on the conversion goals page.

Final Thoughts

Bing Ads are worthwhile to increase your reach. Since account transfer is automated, moving from Google to Bing is a breeze and requires a little oversight and tweaking. Definitely add Bing Ads to your digital marketing efforts for increased exposure and sales at a lower CPA.

To find out how we can help you set up or transfer an account to Bing Ads, reach out to: sethnenstiel@gmail.com. Thanks and happy marketing!

Under the Sky

I think most of my favorite moments happen outdoors.

Something about the created order of things that just is overwhelming with beauty.

Tonight I was spurred on to write by the dipping sunset.  I caught the tail end of it, the sun was already gone, but the last legs of light lingered on. The clouds clung to the horizon, dark blue puffs, like Navy coats thrown into the air and stuck in place.  On the edge the horizon as you looked northwest, the oranges and pinks gave a final breath, before dropping below the roofs of buildings and distant mountains.

My whole body sighed.

It yearns for moments like this, thousand upon thousands of moments like this one, to fill up my whole soul. And I imagined this is what being with God must be like. To be utterly fulfilled and never empty.  Eternal movement of sunrise and sunset, but always and consistently beautiful.  To feel your heart settle in as the evening cools, winds lapping at the water.

And you stand there, maybe if you’re lucky, if just for a fleeting moment, unpretentious, uncaught, and uninhibited by the busy world around you.

Taking it all in.

The Reward

24 By faith Moses, when he was grown up, refused to be called the son of Pharaoh’s daughter, 25 choosing rather to be mistreated with the people of God than to enjoy the fleeting pleasures of sin. 26 He considered the reproach of Christ greater wealth than the treasures of Egypt, for he was looking to the reward.

Hebrews 11:24-26

and

6 And without faith it is impossible to please him, for whoever would draw near to God must believe that he exists and that he rewards those who seek him.

Hebrews 11:6

Never ceased to be amazed that our heavenly Father designs reward for those who seek Him and desire to be with Him. 

Then He makes the way to accomplish this through Christ Jesus.

He who died that we might be loved. 

Amen.

Purpose of epistles

I am reading Hebrews and it struck me: the reason we study scripture is twofold…

1. To know the narrative of the story
2. To understand the way of living as presented from the authors

The second thought struck me most as I have been studying these letters for two years now.

We study multiple letters and work through a theology to not only get a direct perspective of the authors–what they tell us–but to derive what they did in multiple situations.

To learn their actions and not just their words.

“But we are not of those who shrink back and are destroyed, but of those who have faith and preserve their souls.”
‭‭Hebrews‬ ‭10:39‬ ‭ESV‬‬

And so we must continue to study and live out lives if Christ. Not shrinking back.

Hello from High Five coffee in Asheville, NC.